Who I Am
I’m Anna Solheim; a creative director and digital lead working with brands across luxury hospitality, wellness, and media. I partner with founder-led businesses to shape how they’re seen online. My work brings together brand thinking, digital marketing, creative direction, and hands-on technical build, ensuring every touchpoint feels considered, cohesive, and true to the people behind the brand.
What I Do
Working closely with teams, I create and direct digital identities - from vision through to execution, without dilution. Working as a creative director, social media marketer, producer, and technical lead, I shape how brands are conceived, experienced, and remembered online. Rather than executing isolated tasks, I hold the vision and guide it through every stage of creation, from early concept to final delivery.
My Approach
Most digital work is fragmented.
Strategy sits here. Design sits there. Content is bolted on later.
I don’t work that way.
Each project begins with deep immersion — understanding the founder’s intent, the brand’s cultural context, and where it needs to go next. From there, I author the visual language, direct content creation, and build the platform that brings it all together.
This is craft-led digital work, not assembly.
