Print & Brand Assets
Brand expression across every touchpoint
My work frequently extends beyond digital into printed and physical brand assets. These materials are not treated as standalone outputs, but as an integral part of a wider brand and marketing system.
Whether designing brochures, menus, sales presentations, or guest-facing materials, each asset is developed using the same editorial discipline, visual language, and narrative clarity established across web, content, and social. The result is a cohesive brand experience across every touchpoint — on screen and in hand.
Beyond Digital
-
Design and layout of brochures and editorial-style publications that communicate brand story, experience, or offering with clarity and visual confidence
-
Design of menus, in-room materials, and on-site collateral with a focus on hierarchy, pacing, usability, and tone — particularly within hospitality and experience-led environments
-
Creation of refined sales and pitch presentations that translate complex offerings into clear, persuasive narratives, supporting business development and stakeholder communication.
-
Design of supporting materials for launches, events, and seasonal campaigns, ensuring visual and narrative alignment across digital and physical channels.
-
All printed assets are developed within an existing or newly defined brand system, ensuring consistency across typography, colour usage, tone, and layout
-
Assets are prepared with print production in mind, ensuring format, finish, and final output reflect the intended quality and experience.
How I Approach Physical Brand Assets
Printed materials often represent moments of heightened attention: a guest arriving, a client being pitched, a product being discovered, a story being told in person. Because of this, they require the same level of strategic thinking and restraint as digital platforms.
I design physical assets to:
Communicate clearly and confidently
Every asset is designed with hierarchy, pacing, and clarity in mind, ensuring information is understood quickly and presented with quiet authority
Feel consistent with the wider brand system
Printed materials are developed as part of a unified brand language, aligning seamlessly with the visual and editorial standards established across digital and content channels
Support commercial or experiential objectives
Design decisions are guided by purpose — whether driving enquiry, supporting sales, or enhancing the guest experience at key moments of interaction
Elevate perception without unnecessary decoration
Restraint is used deliberately, allowing typography, layout, and material quality to enhance perception without distracting from the message or the brand itself
Integrated, Not Isolated
Print and physical materials are rarely created in isolation. In many projects, these assets sit alongside — and directly support — website launches, content campaigns, social storytelling, and commercial initiatives.
By working across mediums, I ensure that brands are experienced as a single, coherent narrative rather than a collection of disconnected outputs.
Guest-facing culinary & dining collateral
Designed to translate the villa’s brand into tactile, editorial-style materials used throughout the guest journey.
Guest-facing brand & welcome collateral
A curated collection of guest-facing print assets created to translate Lodge Ronda’s understated luxury and sense of place into tangible, in-stay brand touch-points.
Guest-facing retreat sales collateral
A dedicated retreat brochure created to inspire confidence and desire, while clearly outlining the experience, experts, and inclusions. Designed to support both digital sharing and high-touch sales.
Internal Brand & Website Proposal
A brand and website direction deck created to define a confident, digital-first identity.
B2C Retreat Host Brochure
A B2C brochure created to showcase Villa Porto Rapallo as a turnkey destination for retreat hosts, combining inspiration with practical planning det
Part of a 360° Ecosystem
These materials are supported by a wider digital and content strategy. View related work on the Digital & Content page.