My work sits within travel and hospitality, across strategy, brand development, content, and delivery. Over the past two decades, I’ve worked with hotels, residences, and travel-led brands in roles that are often ongoing rather than campaign-based.

My experience spans both resort and city environments — from lifestyle-led hotels in Ibiza to London-based hospitality brands — supporting projects at different stages, from early positioning and pre-launch through to long-term brand and content direction. This has included editorial platforms, website development, and social strategy, as well as ongoing content oversight.

A large part of my work focuses on language, structure, and coherence. I write and shape content across websites, long-form editorial, and print, and work closely with visual storytelling, particularly within food, beverage, and lifestyle contexts.

I tend to consider digital, print, and on-site elements together, so the brand experience remains consistent as it evolves.