I acted as Editor-at-Large, shaping the editorial direction, voice, and scope of the publication. This role extended beyond commissioning and writing to include cultural research, story identification, and long-term narrative planning.

I carried out ongoing research to stay closely attuned to London’s cultural calendar — across arts, theatre, exhibitions, hospitality, nightlife, sport, and events — ensuring coverage remained timely, relevant, and informed.

I worked closely with London-based PR agencies across culture, hospitality, and the arts, attending press previews, gallery openings, premieres, launches, and events to source stories and firsthand insight.

I wrote and commissioned weekly long-form articles, producing in-depth neighbourhood pieces, cultural features, and interviews that reflected the social fabric of the city.

I conceived and led London Grilling, an interview initiative spotlighting noteworthy Londoners. This involved identifying subjects, conducting interviews, and shaping editorial narratives that highlighted the individuals influencing the city’s cultural life.

I managed the editorial calendar and publishing rhythm, ensuring consistency and reliability while balancing reactive cultural moments with evergreen content.

I oversaw content presentation on the website, ensuring clarity, readability, and a strong balance between text and imagery appropriate to long-form editorial storytelling

I designed and built the London Living Blog website, creating an editorial platform optimised for long-form reading, content discovery, and regular publishing. I managed the site on an ongoing basis, ensuring content presentation, structure, and usability supported the publication’s editorial goals

I directed and curated photography to support long-form editorial storytelling, ensuring imagery reinforced narrative, tone, and sense of place. This included briefing photographers, sourcing imagery, and selecting visuals that complemented written content rather than competing with it.