LauraComfortLabs.Com
A product-led wellness brand built for scale, credibility, and commercial growth
The Brief & Approach
Laura Comfort Labs was developed as a distinct brand extension — separate from the founder’s personal platform — designed to support a growing portfolio of wellness supplements. The brief was to create a credible, premium-facing brand and digital presence that could stand independently, scale commercially, and support future product expansion. My role encompassed brand direction, website development, and strategic business advice — shaping not only how the brand looks and feels, but how it functions as a commercially viable business.
Product-Led Website Design
The website was designed and built as a product-led platform, balancing education, trust, and conversion. Structure and hierarchy were carefully developed to support product storytelling, ingredient transparency, and purchasing decisions without overwhelming the user.
Platform Architecture & Sales Flow
The platform was conceived to scale — allowing for additional products, collections, and campaigns to be introduced seamlessly as the brand grows.
Role & Digital Delivery
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I defined the brand’s positioning, visual language, and tone, ensuring Laura Comfort Labs could operate as a standalone commercial entity distinct from the founder’s personal brand while retaining credibility and trust
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I structured the website to support product discovery, education, and conversion, designing a clear e-commerce architecture that allows the brand to scale without constant redevelopment
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I designed and built the website with a focus on clarity, usability, and premium presentation — ensuring the platform supports both commercial performance and long-term brand value
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I shaped how products are presented online, defining the balance between benefits, ingredients, education, and compliance-aware messaging to support informed purchasing decisions
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Alongside digital delivery, I advised on pricing structure, product hierarchy, and future expansion — ensuring the platform and brand are commercially viable beyond initial launch
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I continue to support refinement of the platform as products evolve, optimising structure, content, and user journeys to support growth without compromising brand integrity