CattCalls.Com

A bold, video-led financial media platform that challenges consensus and provokes thought

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The Brief & Approach

Catt Calls was conceived as a deliberate departure from conventional financial media. The brief was not to create another neutral, sanitised investment platform, but to build a bold, opinionated media brand that gives space to unconventional thinking, long-form debate, and high-conviction voices.

My role has been to shape Catt Calls as a disruptive digital platform — one that prioritises depth over soundbites, conviction over consensus, and personality over polish. This is not content designed to reassure; it is content designed to challenge.

Video-First Media Platform Design

The website was designed and developed as a video-first media platform rather than a traditional financial website. Structure and hierarchy were built to support long-form conversations, sharp commentary, and an ever-growing archive of insight — without diluting the platform’s edge.

Platform Architecture & Ongoing Development

Rather than smoothing complexity or softening tone, the platform gives space for ideas to unfold. It acts as a permanent home for content that resists algorithmic disposability, allowing interviews and commentary to retain relevance well beyond the news cycle.

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Role & Digital Delivery

  • I define and own the editorial positioning of Catt Calls — shaping what conversations are hosted, how they are framed, and the tone in which they are presented. The platform is intentionally opinionated, challenging mainstream narratives rather than echoing them.

  • I designed and built the event website, focusing on clarity, structure, and ease of use. The platform was developed to accommodate evolving content while maintaining a consistent, refined presentation.

  • I designed and continue to refine the website as a media platform rather than a marketing tool. Content is structured for longevity and discoverability, supporting an expanding archive of interviews, commentary, and thematic insight.

  • I manage how content is released and sequenced across the platform, ensuring coherence, momentum, and narrative continuity rather than reactive publishing

  • I review engagement patterns to understand how audiences interact with long-form, conviction-led content, using insight to refine structure and delivery without compromising the platform’s bold positioning.

Video & Digital Storytelling

Catt Calls is intentionally audacious in tone and format. Conversations are allowed to run long, ideas are challenged openly, and guests are encouraged to speak with conviction rather than caution.

Distribution focuses on platforms that reward depth and discourse — primarily YouTube and X — while the website remains the definitive home for the content. This ensures the platform is not beholden to trends, formats, or fleeting attention.

Media & Distribution Scope

  • I support the planning, framing, and release of long-form video conversations that prioritise substance over brevity

  • I guide how content is adapted for YouTube and X, maintaining the platform’s edge while respecting the mechanics of each channel.

  • I ensure all content is integrated into the website in a way that builds a growing body of work, not a disposable feed

  • I structure email campaigns as a core distribution channel, reinforcing independence from algorithm-driven reach

  • I continuously refine how content is presented and distributed, ensuring the platform evolves without losing its disruptive intent

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Laura Comfort Labs