THE MANDRAKE
LONDON
Crafting digital mystique for one of London’s most exclusive hotels
Nestled in the heart of Fitzrovia, The Mandrake is an award-winning luxury lifestyle hotel known for its immersive, artistic energy and otherworldly atmosphere. With music, art, culture, spirituality, and indulgence at its core, The Mandrake delivers a curated experience like no other.
My role was to translate this layered, sensual brand into a compelling digital narrative—while respecting its aura of privacy and exclusivity. The challenge: to build intrigue, not exposure. To create desire, not over-saturation. And to ensure every department—from Michelin-starred dining to artist residencies and live DJs—received its moment in the spotlight.
OBJECTIVE
To amplify The Mandrake’s unique energy online without compromising its elusive charm, while increasing reach, engagement, and booking interest through sophisticated, multi-sensory digital storytelling.
My partnership with Hotel Es Vive went beyond traditional social media management—it was about capturing and amplifying the hotel’s distinctive character in every digital touchpoint. Through a highly tailored content strategy and hands-on community engagement, I helped transform their online presence from a modest starting point into a vibrant, loyal following.
KEY ACHIEVEMENT
Grew Hotel Es Vive’s social media audience from just 600 followers to over 30,000 highly engaged fans in just three months through strategic planning, bespoke content creation, and consistent brand storytelling.
STRATEGY
Immersive Brand Storytelling: Wove The Mandrake’s brand pillars—art, music, wellness, food, and culture—into every digital touchpoint
In-the-Moment Content: Created live-event videos and instant engagement loops, including a viral anniversary celebration reel with 162K+ views in 3 hours
Holistic Campaigns: Developed a content ecosystem combining photography, video, influencer partnerships, and strategic paid media
Departmental Inclusion: Ensured equal, elegant representation of all internal teams and offerings—from F&B to healing rituals
RESULTS
Instagram reach grew to 859,684, a 28% increase
Daily impressions surged by 90%, hitting a peak of 13,487
Instagram followers rose to 42.5K, with 25,743 likes showcasing exceptional engagement
Instagram Stories impressions reached 221,594—a 655% increase, extending the hotel’s digital footprint far beyond its physical space
Created a stunning digital brand atmosphere that mirrored The Mandrake’s experiential essence
